ENDLESS MEDIA "Best In Show" AT AAF SPACE COAST ADDY AWARDS 2024

Shamika Chamberlin, President AAFSC, Barry Walton, Stefania Walton-Bencivenga, Matt Mohs (left to right)

We are overwhelmed and honored to be selected as the "Best In Show" for our work on the Milk Means More | Pro Athletes digital online series done in collaboration with Brandfly Studios for the United Dairy Industry of Michigan. This project encompasses the stories of 2 professional athletes (Frank Ragnow, Detroit Lions & Saddiq Bay, former Detroit Piston), one Olympic athlete (Jake Vedder), and 4 outstanding collegiate athletes (Ziyah Holman, Sierra Brooks, Keke Tholle, and Carly Boyd).

The series, which was commissioned by the United Dairy Industry of Michigan, is aimed to capture a snapshot of each athlete's life and share how they use milk in their diets to recover. Working hand-in-hand with the team at BrandFly Studios, we collected sit-down interviews and workouts, as well as small segments of their training, to tell each athlete's story. 'It was hard work and chaotic at times,' said director Barry Walton, 'but we had fun throughout. This award is a great validation of our passion and valuable recognition from our peers.'

The credits go to:

Barry Walton, Director, Endless Media

Sean Hodgson, Director of Photography, Endless Media

Jason George, Creative Director, BrandFly

Charlie Metzger, Executive Producer, BrandFly

In addition to the 'Best In Show' award, Endless Media won three Local Gold Addy Awards at the AAF event held on February 17th at the Kennedy Space Center in Cape Canaveral, Florida. Two awards were received for our work with the Milk Means More campaign and one award was received for our work with OpenGov on the 'Why We Serve' campaign. As a result of winning gold locally, we will be automatically entered into the regional competition, which includes content submitted from agencies and talent around the state of Florida and the Caribbean. The announcement of the winners for the AAF Regional Awards will be held on April 20th at the VU Orlando.