THE CMO OF THE SAAS COMPANY OPENGOV
CONTACTED US AND ASKED,
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“HOW DO YOU HUMANIZE A SAAS COMPANY WITH SOFTWARE AS THE PRODUCT”?
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WE FOUND AN AMAZING STORY ABOUT HOW
THEIR SOFTWARE WAS SAVING LIVES!
SAVING LIVES WITH OPENGOV
SAVING LIVES WITH OPENGOV
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TASK:
CONNECT THE DOTS BETWEEN THE STORY OF HEART ATTACH VICTIM BOB FREY, THE NEW EMS MEDIC THAT SAVE HIM, AND THE FINANCIAL SOFTWARE FROM OPENGOV THAT EXPEDITED THE HIRING PROCESS AND HELPED BRING THAT EMS ONBOARD.
PRE-PRODUCTION:
WE WANTED TO BE SURE WE WERE ABLE TO TELL THE STORY TRUE TO LIFE AND MAINTAIN IT’S AUTHENTICITY WHILE CONNECTING IT TO THE OVERALL MESSAGE OF THE BRAND.
PRODUCTION:
OUR GOAL WAS TO BUILD THE SUSPENSE AND EXCITEMENT OF WHAT AN EMS/FIRE AND RESCUE TEAM EXPERIENCES IN A TYPICAL CALL. WE WANTED TO GIVE THE FEEL OF BEING THERE AND THEN REVEAL THE LARGER STORY AND MORE INTIMATE DETAILS OF SAVING BOB'S LIFE.
HUMAN CONTACT:
WE WANTED TO MAINTAIN A CERTAIN LEVEL OF HUMAN CONTACT AND INTIMACY IN THE STORY OF BOB FREY AND KEEP HIM AS REAL TO LIFE AND THE EXPERIENCE AS POSSIBLE.
DISTRIBUTION:
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THE SUCCESS OF THE PIECE FOR OPENGOV HAS BEEN A RAVING SUCCESS BOTH INTERNALLY AND EXTERNALLY. USING THEIR DISTRIBUTION PLATFORMS THROUGH SOCIAL, BLOG, EMAIL, AND TRADITIONAL PUBLICATION/PRESS. THEY HAVE SEEN AN INCREASE IN BRAND AWARENESS, RECOGNITION, AND ULTIMATE INTEREST FROM FUTURE CLIENTS.
IT GOES WITHOUT SAY, THEY HAVE BETTER HUMANIZED THEIR BRAND
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