A.I. ALL IN OR GET CUT: A Case Study

Everyone who's anyone is watching the evolution of A.I. unfold in real time.In just a couple of years, we've gone from bizarre clips like Will Smith eating spaghetti made in 2023 (link) to shockingly realistic versions of the same in 2025 (link), and it's happening at an exponential rate.

For anyone who’s built a career in media and branded content, the alarms are going off. Some are shaking in their boots. Others? They’ve got their heads buried in the sand. I’ll admit—I was the latter. For the past five years, I’ve ignored the warnings, even as friends sent me links and updates. But last week, after a few career-shifting conversations, I picked my head up... and got to work.

It started at a technology conference, watching someone outside of our field create a video with only pictures. Then I got a call from a former colleague. He challenged me to create a proof of concept with a video that replaced all the services of an entire creative team. We pondered if, from ideation, scripting, and production to voiceovers and editing, could it actually be done?

Skeptical, I dove in with tools like Veo 3, ChatGPT, and Artist.io. Within a few days, the answer became clear: the creative and production landscape is changing fast. You're either going to adapt or get cut.

Sample of photos I download from the site.

The Experiment

The video that I’m about to share is incredibly simple. But I want you to imagine this at scale, multiplied by the exponential growth and reach of AI.

The assignment was straightforward:Create a 30-second spot for a company called Century Cruises, using nothing but publicly available information on their website. No brand deck, no video assets—just what I could scrape together.

First, I combed their site for high-level company info and destination details to shape the script. Then I pulled down every original photo I could find. No stock. No video. Just their authentic visuals.

Next, I subscribed to Veo 3 Flow (Enterprise). At $250/month ($135 with trial), it’s not cheap, but I wanted the best. I began experimenting: uploading single images and asking the system to simulate camera moves and passage of time over photos. With the “ingredients” feature, I blended images to create entirely new scenes, like travelers looking out over cityscapes from hotel balconies or ship decks.

The most impressive moment? I uploaded two drone shots of a cruise ship and asked Veo to animate the boat cutting through the water. The result, at just 6 seconds in to the video, looks astonishingly real.

With visuals done, I dropped my notes into ChatGPT to generate a script. Then I ran the script through an AI voiceover engine, choosing a British accent. On the first pass, it nailed the tone.

Finally, I brought it all into Premiere Pro. In a few hours, I assembled the animated photos, voiceover, personalized graphics (suggested by A.I.), and added music. And the final product? Still blows my mind.

Twenty years ago, a video like this would’ve cost $25K - 50K or more and would have taken months. Today, it’s doable in days, and only getting faster.

Watch the video here: CENTURY CRUISES PROOF OF CONCEPT

Sample of copy I added into ChatGPT

The Takeaway

For media professionals, this is the wake-up call. If you don’t get in the game, you will get cut. It’s hard to admit, but it’s true. The consumer doesn’t care how the burger is made—only how it tastes.

For me, this is a turning point. From here on out, Endless Media is going all-in on AI.

If you want powerful, creative content at an unbeatable price, reach out. We’re ready.

Click on photo to watch video

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